I have worked in the design and advertising industry in 3 different countries and worked with some amazing companies and individuals. My ethos is to work from the user’s perspective, taking the time to understand the meaning behind successful design and looking to elevate and add value to every experience. Here I share some of my work and what I do.
I have worked for some of the top advertising agencies, including TBWA in South Africa, before being head hunted by Virgin to work in London as an in-house designer. I spent 7 years in London working for Virgin and as a successful freelance graphic, branding, packaging and UX designer. My portfolio includes campaign work for Dove, Maybelline, Siemens, Sky UK and GlaxoSmithKline, packaging for Fushi and identity work. Now located in Sydney, Australia, I continue working as a freelance graphic designer for clients and as an in-house designer for The Graphic Design School. I have a background in teaching yoga and so many of my clients and work include companies in the well-being industry. With my industry experience and keen eye for design, I strive to create work that meets and exceeds clients’ needs. When not in front of my mac, you’ll find me on my yoga mat, seeking inspiration ; )
“Don’t design for brands, design for the people interacting with brands.”
